Betfred.com Chooses Skrill 1-Tap to Win Big in Mobile Betting

London, 17th February 2014: Skrill, one of Europe's leading online payments companies, today announces that bookmaker Betfred.com is now offering Skrill 1-Tap, to enable quick and easy mobile payments.

Available to customers worldwide and fully integrated with Betfred’s mobile sportsbook, Skrill 1-Tap connects with Skrill’s Digital Wallet to offer quick and easy mobile payments to customers and merchants alike.

Over the next five years, the number of mobile or tablet owners using their devices to game is predicted to increase by 100 million, meaning that 164 million people will place a bet, visit a mobile casino or buy a lottery ticket on their mobile device in 2018*. Making mobile payments more convenient is essential for Betfred.com to meet this growth in demand.

By using Skrill 1-Tap, Betfred.com customers can make payments in ‘one tap’ on any device, rather than having to repeatedly enter their login details or sensitive credit card information. Customers’ payment details are saved after the initial payment made via Skrill, so the 1-Tap functionality is enabled next time they log on to Betfred.com.

Paul Barclay, VP of Leisure, Entertainment and Technology at Skrill, commented: “Whether it is banking, shopping or gaming, we are all doing so much more on the go. The future is mobile and Skrill’s focus on innovation means we are able to meet customer needs, delivering an enhanced, more convenient experience and a product that suits their lives. We are delighted that Skrill 1-Tap is fast becoming the preferred option for mobile payments in the gaming sector.”

Dennis Luckett Head of Payments at Betfred.com added: “We want to be number one for mobile betting by making the experience as convenient as possible for our customers. They expect to be able to manage all their online accounts on the move and so giving them this ability, and ensuring payment is quick and easy, is a huge priority for us. With Skrill 1-Tap, we know we have a solution that will deliver.”

For more information please visit www.skrill.com.

*www.juniperresearch.com/viewpressrelease.php?pr=416